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Having a great website is just the beginning!

 

organic-searchIf your website is not well optimised then you won’t be easily found by your customers.

The best source of website traffic in Australia is through Google search. To be a part of this you need to have a search engine optimised site.

So now you may be asking what is Search Engine Optimisation (SEO) and/or how is it done? Well there is no quick answer for this. A well optimised site consists of a number of factors all coming together to work as one for your site and its existence in search.

The basics of SEO is that Google and other search engines work on the basis of keywords and phrases. As a business, you need to know what your optimal keywords and phrases are and to optimise your site around these terms. These terms can then also be used for an Adwords campaign that can be used in conjunction with your organic search efforts to produce faster results.

How’s the SEO on your site?

 

  • Keywords and phrases
  • Is your site optimised
  • Site anlaytics
  • Page content

Keywords and phrases are used by search engines to provide the most appropriate content based on those searches.

If your site lacks these keywords throughout your site and in all the right places your organic ranking will be stagnant and you will be missing opportunities.

If you’re not doing any of the above contact us today and find out how we can make the web start working for you.

It’s crucial to have your meta head tags done right. Your page titles and your descriptions need to reflect your keywords and phrases as well as your content.

Search engines use these to display your site based on the search that was done and how relevant your meta data a content is.

Knowing what your customers do when they interact with your site will give you insights on how functional your site is and what is of interest and works for your target market.

Studying your website analytics on a regular basis is a must. From this information you can make informed decisions on what to change on your website to better engage your audience an improve your sales.

If you’re not doing any of the above contact us today and find out how we can make the web start working for you.

Is the content on your pages optimsed around your keywords and phrases? If not you are missing out our valuable organic growth.

Good page content well optimised will reap rewards for your business.

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